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TOWS Analysis

Published on Nov 20, 2015

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PRESENTATION OUTLINE

TOWS ANALYSIS

FOR ASHH
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S-O
To make use of fast growing revenue and profitability in order to shift from European market to Asian and Middle Eastern market.

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W-O
To make use of the growth in popularity and development of Maldives to overcome the fast growing collection of very different hotels weakening the brand identity.

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S-T
To make use of unique vacation experience appealing to domestic and foreign tourist to overcome natural disasters such as the 2004 tsunami.

Photo by Werner Kunz

W-T
To improve the physical condition of some hotels through sustainable renovation to overcome the impact of global warming on the Maldives.