TRADEMARK & BRANDING

TRADEMARK

• Recognizable design or logo
• Used for identification
• So that people could set other products apart
• Can be owned by an individual
• Examples are: ®, ™, ©

BRAND

ELEMENTS OF A BRAND

• Name
• Logo
• Tagline
• Graphic Design
• Shapes amd Forms

MORE ELEMENTS

• Colors
• Sound and Music
• Scent and Aroma
• Tastes
• Motion

PATENT

EXCLUSIVE RIGHT GIVEN BY A GOV. FOR A:

• Product
• Process, or method
• Invention
• An improvement of a product, process, or invention

WHAT CAN BE PATENTED

• Must be something new
• Must solve technical problem or human-related activities
• Its must follow a scientific method
• It must be applicable in the industrial setting

NOT ALLOWED TO BE GIVEN PATENTS

• Discoveries of any sort
• Scientific and mathematical theories and methods
• Mental activities
• Playing games
• Computer programs

NOT ALLOWED TO BE GIVEN PATENTS

• Treatment method for humans and animals
• Varieties of plants and breeds of animals
• Works relating to aesthetics
• Immoral acts or those against public standards