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Slide Notes

DownloadGo Live

Tradigital Marketing

Published on Nov 18, 2015

It's Traditional! It's Digital! It's the way we buy and sell today.

PRESENTATION OUTLINE

Tradigital Marketing

@tronjordheim
Photo by Kurayba

Tradigital Marketing

@tronjordheim
Photo by Kurayba

People haven't changed

Photo by Nelo Hotsuma

Technology has changed

Photo by Werner Kunz

the message is still the thing

Photo by Curatesegg

the medium is the message

Photo by Adi Setiawan

it is still about want

it is still about need

Photo by leniners

status

Photo by hypo.physe

social connection

supplying

emotional satisfaction

What to do?

reach out

Photo by cindy47452

engage

Photo by Engage, Inc.

entice

Photo by Symic

inform

Photo by ITU Pictures

instill fear

excite greed

add convenience

Photo by katerha

connect people

bring value

Photo by laverrue

assurances

walk them through

Photo by Andrew Pescod

ask for the sale

Photo by Ask?

ask for the sale again

Photo by photosteve101

cross sell

Photo by mescon

sell again

Photo by Jeremy Brooks

Untitled Slide

Photo by C x 2

build referrals

everything old is new again

tradigital

Traditional Marketing

Digital Marketing

Photo by Sean MacEntee

same-same

Photo by DonkeyHotey

Social Media replaces Word of Mouth

Photo by juhansonin

mobile phones replace newspapers

Photo by CIMMYT

Email replaces newsletters

Photo by ghwpix

screens replace rote funtions

people can never be replaced

Photo by moriza

Tradigital

tron

Photo by afagen

@tronjordheim

Photo by blmiers2