DIGITAL TRAFFIC PHILOSOPHY

"Democracy is the worst form of government, except all those other forms that have been tried from time to time."
Winston Churchill

WORKING ASSUMPTIONS

• Driven by estimated effort
• Schedule spcific days and hours
• Assume 8 schedule-able hours
• Planned in advance (inc. meetings)

WHAT ACTUALLY HAPPENS?

• Billable hours range from 70%-75%
• Last minute needs cause painful shuffling
• Last minute "aborts" cause dead spots

ONE HOUR LESS?

• Agency profitability target is 15%
• Revenue impact of 1 less billable hour* is -17%

VARIOUS IDEAS TO IMPROVE?

• Traffic only 7 hours for everyone to allow unexpected
• Hold one person in reserve for surprises
• Traffic by week rather than by individual day
• Your idea here!