1 of 26

Slide Notes

DownloadGo Live

Trends in Fundraising Technology 2017

Published on Jul 26, 2016

No Description

PRESENTATION OUTLINE

Trends in Technology
Jason Boley
CASE SIAS 2019

Photo by ˙Cаvin 〄

A Seat at the Table

Integration necessitates strategy

Extreme data collection

connecting data in search of total donor experience
Photo by jazbeck

Impact Reporting and Investing

Integrating Technology into Stewardship

Photo by Brooke Cagle

security

  • Social engineering
  • Protecting donor information
  • Cyber defense against hackers
  • More spending on security products
Photo by kjetikor

caging/lockbox outsourcing of gift processing.

crowd fundraising

  • Maturation cycle continues.
  • Uberization of fundraising
  • Innovation and marketing key
  • Crowdfunding was expected to surpass venture funding in 2016, surpassed $100M in 2018.
Photo by Marco Gomes

Cloud Infrastructure

Photo by Hindrik S

software as a service

Goodbye to the server closet

Social Fundraising

Mobile growth

  • Responsive web forms
  • Multi-channel giving
  • Text to give and mobile donation buttons
  • Mobile apps
  • 66% of all email is now opened on mobile phones.
Photo by Luke,Ma

Email Deliverability

Photo by hitsnooze

Concentrated Wealth

  • While the total campaign dollars raised by the top 10% of donors slightly declined between 2013 and 2015, from 94% to 92%, the importance of the top 1% of donors increased.
  • Between 2006 and 2015, the top 1% of donors increased from providing 64% of campaign funds to providing 79% of campaign funds.
Photo by photosteve101

Bitcoin and cryptocurrencies

Photo by zcopley

change and project management

increased and dedicated staffing 

Device mesh

internet of things
Photo by bob august

gamification

  • physical challenges
  • rewards and recognition
  • behavioral motivation
  • puzzle solving
  • crowdfunding, p2p
Photo by SteveO526

Corporate Marketing

Photo by Ross2085

mainstream analytics

  • Advanced donor targeting
  • Donor conversion
  • Real-time modeling
  • Staff analysis
  • Impact

donor advised funds

  • increased usage
  • mobile management
  • lack of transparency
  • stewardship woes
  • donor who give through dafs contribute at higher percentage to higher education (Giving USA)
Photo by reynermedia

Cost to acquire donors is increasing

focus on retention
Photo by coffeego

Artificial Intellgence

leveraging information to its full potential
Photo by readerwalker

machine learning

machines that learn
Photo by Markus Spiske

Dynamic reporting

access and ROI
Photo by Great Beyond

Trump Effect

  • Uncertainty in philanthropy.
  • Unclear impact on tax reform.
  • Cuts to some organization, but rallying cries have invigorated other sectors.
Photo by Gage Skidmore