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Tribal Marketing In Social Media

Published on Nov 18, 2015

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PRESENTATION OUTLINE

TRIBAL MARKETING IN SOCIAL MEDIA

POST HIGHLIGHTS + EXAMPLES
Photo by Rubin 110

WE USED TO BELONG TO ONE TRIBE

Photo by kahunapulej

WELCOME TO

THE NEW WORLD OF TRIBALISM

MANY TRIBES

FOR EXAMPLE

Photo by jdanvers

TRIBAL

THE SOCIAL MEDIA LANDSCAPE IS
Photo by Marc_Smith

TRIBES GATHER AROUND PASSIONS

NOT AGE, SEX, NATIONALITY OR SOCIAL CLASS

YET MANY COMPANIES

STILL USE THESE CHARACTERISTICS TO SEGMENT THEIR AUDIENCES

TRIBAL MARKETING

IS ABOUT HELPING PEOPLE CONNECT WITH EACH OTHER
Photo by LiebeGaby

KICK START YOUR TRIBAL MARKETING

Photo by Rubin 110

TRIBAL MARKETING

EXAMPLES OF

HOOTSUITE

INFOGRAPHIC FOR THE GAME OF THRONES TRIBE

MYO BY THALMIC LABS

REACHING THE STAR WARS TRIBE

LULULEMON

MOBILE APP FOR THE YOGA TRIBE

ELIA MÖRLING