TOGETHER WE ARE STRONGER

TRIPADVISOR

WHY IS TRIPADVISOR IMPORTANT

• 70% vacation planners reference reviews.
• It is seen as industry leader
• Most people plan their own vacations
• Credible agencies want top TA hotels
• Almost impossible to do business without.

HOW DOES TA RANKING WORK?

• Recent reviews count most
• Number of reviews in condensed time period
• Score of reviews
• Look at review matrix

WHAT CAN TA DO FOR YOU?

• Exposure & access to #1 place to reach travellers
• Allow customers to book with confidence.
• Learn what your customers like & dislike
• Hotels/accom can get useful stats about market
• Educate yourself about market and trends

HUGE OPPORTUNITY IN TA FORUMS

• Connect with people planning vacations
• Answer questions about Costa Rica
• Convince people to come to Caribe
• Give advice about restaurants, tours etc
• 15 minutes a day will pay off big time

HOW TO GET GOOD REVIEWS

• Make sure your product lives up to what you advertised
• Do little things to enhance the customer experience
• Solicit reviews from happy customers
• Have personal engagement with customers
• Involve your staff in the process of getting good reviews

GETTING GOOD REVIEWS CONT...

• Head off bad reviews. Try and fix problems
• Send direct links to customers for reviews
• Translate all reviews for staff
• Inform customers that all staff read reviews
• Learn from each review.

HOW TO RESPOND TO BAD REVIEWS?

• Wait at least 24 (better 48) hrs before responding
• Do not take it personally.
• Accept where you could have done better.
• Write response that talks to reader, not writer
• Think very carefully about message u want to convey to readers

RESPONDING TO BAD REVIEWS CONT...

• Try not to find fault with reviewer
• Show you heard their comments and are concerned
• Suggest ways their dissatisfaction could be avoided
• Be very real and honest with people.
• Point out difficulties trying to cater to people from developed countries

SHOULD I BUY UPGRADED LISTING.

• Hook people into your website
• Makes it easy to contact you
• Access to stats & special offers
• Remember#1 place for people planning trips
• TA listings are very high on search engine results

BUYING A UPGRADED LISTING

• One click away from a paying customer
• Telephone customer support
• Better exposure on mobile.

TRIPADVISOR FOR MOBILE

• Very important your map location is accurate.
• Upgraded listing allows special offers.
• More and more people are planning last minute on during vacation
• People use mobile to look for other amenities
• Watch your customers how they are addicted to mobile.

THE FUTURE OF TRIPADVISOR

• Will continue in growth. Far from mature
• Improving listings & reviews for other categories
• Compete with Expedia, Booking.com etc
• Offer online payment service for travelers to book hotels
• Offer bidding for better exposure & placement.