True Everywhere
Published on Nov 22, 2015
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PRESENTATION OUTLINE
Kristen Clark -- trueeverywherepodcast@gmail.com
True Everywhere
- 20 min. episodes
- Character-driven stories
- Immersive, rich stereo sound
- Curious voice
- The "BIG questions"
Photo by martinak15
Venice's first female gondolier
a "lonesome fighter" for the city
Ugandan LGBTI crusader
has a love story of her own
Once spent 25 hrs. locked inside a Prius
to avoid violating Shabbos
Why an audio podcast?
- Visceral power of stereo/3D sound
- The place for big ideas: Radiolab, 99% Invisible, Planet Money
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Opportunity in podcasts
- 46M monthly podcast listeners in U.S.
- Serial: 7M people downloaded every episode
- Norway to shut off terrestrial radio in 2017
Photo by el patojo
Sustainability plan:
Ads & sponsorships:
CPM $20-30 x 2 impressions/episode
Audience of 100K = $4-6K/episode
Other revenue streams:
Content licensing, live events, workshops, crowdfunding, grants
Photo by Japanexperterna.se
Kristen Clark & David Conrad
What's next:
- 5-episode pilot season completed Sept. 2015
- Partner with larger media orgs & cross-promote for growth
Photo by Jon Grado
