TSL

Contents

• Our Theme
• Passing on TSL DNA
• Differentiation
• Corporate Management 

New york

PARIS

Hong Kong

Untitled Slide

Passing on the TSL dna

• Craftsmanship
• Lifestyle 
• Heritage

Store design

• Create the TSL experience
• Sight: Nostalgic photos of HK, design sketches
• Sound: bar jazz bossa
• Smell: scent marketing
• Taste: tasty refreshments, e.g. ferrero rocher

Upcoming events

• Diamond Suitcase Campaign
• Exhibitions in major department store
• 'Travelling' around Hong Kong
• *Innovation in Design
• *Craftsmanship

International Women's day

• Independent, strong/single women
• =>treat themselves well with TSL 
• (Introduce a new product line) 

Bring out HK memories

• Customer spending time with TSL
• High tea at Ozone, Ritz-Carlton

Estrella

• Key differentiation point
• Estrella events @ Aqua

Future trends

• Digitalisation
• Personalisation

Education

• Customer engagement
• Workshops and demonstration

Corporate management

• 3 elements of organisational structure
• Family business management
• Talent management
• Shadow a female leader

Thank You