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PRESENTATION OUTLINE

1.

HUDSON Co

BUSINESS EUROPE STRATEGY
Photo by ms. Tibbetts
2.

BACKGROUND

  • American Co, New Jersey
  • High quality, tradicional design, made in America.
  • Decresing market share
  • Asian competitors
Photo by Onasill ~ Bill Badzo
3.

Switzerland
Germany
France
Italy
Logistics -Zurich

Photo by Werner Kunz
4.

OPTIONS

  • Reposition the brand
  • Develop the Hudson brand
  • Hire a top designer
  • Develop a wider product range
  • Stretch the Hudson brand
  • Sales by e-comerce
Photo by Leader Nancy Pelosi
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COSTUMER

Photo by simbiosc
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Provide an answer to the consumer's needs for private business travel by bulding a product that meets the challenges of today's extremely mobile enviroment.

Photo by Akes2009
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The act of making a journey is often more than the REALITY one's destination.

Photo by | Tico|
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SALES, PROFIT, CASH FLOQ, PREMIUM LIFESTYLE TRAVEL BRAND.

Photo by lonely radio
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BUSINESS STRATEGY

  • Innovation
  • Brand marketing
  • Excellent logistics
  • Expansion
  • Strong operations.
Photo by Yolkfolk
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PRODUCTS

  • Hard and soft luggage
  • Business case
  • Backpacks
  • Laptop and bags
  • Gift & accesories
  • Footwear
Photo by simbiosc
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THANKS

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SALES, PROFIT, CASH FLOQ, PREMIUM LIFESTYLE TRAVEL BRAND.

Photo by lonely radio
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The act of making a journey is often more than the REALITY one's destination.

Photo by | Tico|
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Carlos eduardo Torres