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Tv Advert Types

Published on Nov 18, 2015

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PRESENTATION OUTLINE

1.

Advertising - Final Prep

To prepare for our 1.30 examination
Photo by ericmay
2.

YOU are awesome: yes, you!

Photo by Kacper Gunia
3.

60% is done

Photo by Keoki Seu
4.

The big picture

  • Don't panic - interpret the question
  • Be flexible with your knowledge
  • First look - common sense points
  • Second look - key words and media theory
Photo by Sprengben [why not get a friend]
5.

Answer the Full paper

Skipping out questions is the potential danger
Photo by NinJA999
6.

Use your daily life

You are immersed in advertising - draw upon it!
Photo by Justin in SD
7.

Constructed reality

The media creates a "reality" which is fabricated for the user
Photo by Mark Fischer
8.

Convergence

No media type exists in isolation - crossovers
Photo by mag3737
9.

ANNOTATE FOR
TECHNICAL/MISE-EN-SCENE +
SYMBOLIC CODES +
AUDIENCE THEORY

Photo by 55Laney69
10.

CREATIVE TASKS:
FIND THEORY OPPORTUNITIES
ANNOTATE (ESP. COLOUR)
JUSTIFY IN 10 MARKERS

Photo by 55Laney69
11.

Worst case scenario

U+G plus Lacey plus your second CA adverts
Photo by Vince_Lamb
12.

Recap: Tropes

Key ways advertisers persuade...
Photo by Ravages
13.

Appeal to Vanity

Elite, sophisticated, superior, upmarket
Photo by jurvetson
14.

Bandwagon Ads

Everyone is doing it, 6m can't be wrong, No.1 in US
Photo by wbeem
15.

Bottled Cool

The product isn't cool - YOU'RE COOL (if you buy it)
Photo by kndynt2099
16.

Celebrity Endorsement

I use this product, he's the next..., I made this product...
Photo by raphaelstrada
17.

Consumer conspiracy

The industry doesn't want you to know about...
Photo by José Pestana
18.

Design-focused Ad

Abstract, aesthetically pleasing, unrelated to product
Photo by Coca-Cola Art Gallery
19.

Feel Good

Uplifting news, triumph over adversity, family values
Photo by x-ray delta one
20.

More Examples

Examples to deploy in the examination
Photo by Ravages
21.

Traditional ads

Family values
Photo by Christian Collins
22.

Social responsibility

Social justice, environmental focus, charity
Photo by Scott*
23.

Cutting Edge/Risky

Young brands, hype, controversial, escapism
Photo by Add rien
24.

Luxury

Unique, exclusive, high-end
Photo by Thomas8047
25.

Representation Examples

Gender, sexuality, age, race
Photo by Ravages
26.

Gender

Photo by Ravages
27.

sexuality

Gender, sexuality, age, race
Photo by Ravages
28.

age

Photo by Ravages
29.

race

Photo by Ravages

Miss Adamson

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