Tweets for Sale: 5 Tips for Social Selling
Published on Nov 18, 2015
5 tips for social media managers on how to become an expert on social selling - and how to align with sales objectives for success. Created by @blakelyags, recovering sales executive turned PR & Social Media manager.
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PRESENTATION OUTLINE
today
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5 things about me
- Former newspaper copy editor and reporter
- Post newspaper crash, escaped into tech sales
- Lured back into the content game in 2010
- Now, PR & Social Media Manager at PGi
- Love EVERY MINUTE of it!
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5 Real things about me
- Huge fantasy & sci fiction fan
- Native Coloradoan = Miss the mountains
- Chronic Netflix binge-watcher
- Believe in authenticity in all things social
- Wife and mother of three not-so-angels
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Untitled Slide
Down to business
Ha! Ha!
Untitled Slide
All companies want to be heard and accepted by their target audiences, whether it's would-be-customers or employees
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it's a jungle out there!
But with all the social sites -
LinkedIn, Twitter, Facebook, Pinterest, Google +, instagram, YouTube and don't even start on the new fad sites
many of us are struggling just to be seen, much less heard.
LinkedIn, Twitter, Facebook, Pinterest, Google +, instagram, YouTube and don't even start on the new fad sites
many of us are struggling just to be seen, much less heard.
ROI =Growth
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tips for social selling
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Adjust your metrics to match sales objectives.
We do this specifically with the number of "marketing qualified leads" passed from social first-referrer.
AND TIE IT TO REVENUE. If a new customer came via social, you can't claim an ROI unless you can prove the return.
AND TIE IT TO REVENUE. If a new customer came via social, you can't claim an ROI unless you can prove the return.
Photo by Leo Reynolds
Teach sales teams the value of being a human being online.
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During the ride along, look for:
- What message makes prospects nod their heads?
- What is the path that leads to the deal?
- Who's at the conference room table?
- Types of collateral used to close the deal.
- How prospects are engaging with the brand online.
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5. get social - outside social
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use modern tech to connect
- Live chat.
- Product and customer communities.
- Online meeting rooms for face-to-face.
- LinkedIn groups for interaction.
- Sometimes, you just gotta pick up the phone.
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And in review...:
- Align with sales.
- Train sales on how to be social.
- Target sales personas.
- Go on a ride along.
- Get social - face-to-face.
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help sales be human.
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