Twitter 101

Published on Nov 22, 2015

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PRESENTATION OUTLINE

Twitter 101

#SJMCSocial
Photo by Tom Raftery

Your handle

  • Is your real name available?
  • Do you have an online persona?
  • Get creative
  • No sexual innuendo
  • Avoid underscores if possible
  • Avoid strings of numbers
How do you pick a name?

1. Is your real name available?
2. Do you have an online persona?
3. Get creative
4. No sexual innuendo
5. Avoid underscores if possible
6. Avoid strings of numbers
Photo by west.m

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Your profile

  • You have 160 characters here
  • Tell your story quickly
  • Always include a link
  • Upload a profile photo
  • Upload a header photo
  • List your actual location (not 512, SMTX, ATX, etc.)

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Twitter lingo

@

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Tweet

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Mention

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RT

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MT

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Hashtag

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DM

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Favorite

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H / T

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Best practices

Photo by mkhmarketing

  • Find interesting/relevant people to follow
  • Listen first
  • Slowly follow more people
  • Use correct lingo
  • Use proper etiquette
  • Don't tweet too much
  • Be polite
  • Find your voice

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Twitter content

Photo by Sham Hardy

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Photo by pareeerica

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Photo by MarkDoliner

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In other words...

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always seeking attention...

Photo by Sue Waters

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Quality twitter content

  • Is it to the point?
  • Is the hashtag unique and memorable?
  • Is the image attached high quality?
  • Does the voice sound authentic?
Photo by ianmunroe

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Demo time

  • Creating a profile
  • Twitter ads
  • Twitter analytics
  • Twitter Search