TWITTER SWOT ANALYSIS

BACKGROUND INFORMATION

• Twitter was created on March 21, 2006
• "Short burst of inconsequential information."
• Currently 550,000,000 active twitter accounts.
• Created by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass.
• Online social networking that enables users to send and read short messages called tweets.

STRENGTHS

• Large market reach
• Fast updates enabled
• Media exposue
• Geo-tags allow companies to deliver locally specific ads

STRENGTHS

• Most chosen by celebrities
• Business use it as advertisement
• Only real competitor is facebook

WEAKNESSES

• Limited to certain amount of characters per tweet
• Many workplaces block it
• Server is down a lot

WEAKNESSES

• No privacy
• Liability issues with information leakage and security
• Hard to train management groups on social media principles

OPPORTUNITES

• Can become the dominant social media site
• Partnership with organizations
• Expand options on the app

OPPORTUNITES

• Expand messaging options
• Build short or long term relationships with clients

THREATS

• Facebook and instagram
• Allowing free advertising gives a lot of spam
• Some say its already reached its peak

THREATS

• Fake accounts and hacking
• Facebook has twice as many users
• Facebook has more options