TYLENOL

TYLENOL

• Cyanide was put in several bottles that people consumed and died
• Recalled and put new technology to become tamper evident
• Another poisoning
• Recalled again

STARBUCKS

• socially responsible and wants its customers to know what they plan to go
• "Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time"
• Only major food and drink chain to provide health benefits for its full time and part time workers
• contributes multiple hours toward community service
• Starbucks not only helps its own business, but it helps out other businesses through its loan program

APPLE

• Working conditions
• Children
• Tax loophole

GAP

• Key values: Integrity Respect Open-mindedness Quality Balance
• inspiring product design, unique store experiences, and compelling marketing