Types of marketing strategies

4 main marketing types

• Affinity Marketing.
• Marketing Alliances.
• Marketing ambush.
• Marketing for action.

Affinity Marketing

This type of strategy is known as a partnership strategy. This strategy is divided into 2 parts: the first part is the company that handles the claim that demands your market, and the second part is another company that is responsible for giving customer service in other words to establish a positive relationship with customers.

This type of strategy is used by multinational companies, these make partnerships with local companies as both parties are extremely important for their sales and service is maintained, since the investments that are made are too great to allow your customers do not This satisfied with their products and services.

The reasons for these local companies are necessary:

For the knowledge they have on your market, know your market and know it is more important to them, another reason is that they know what kind of products and services are needed for this type of market, finally local companies do not have sufficient capital investment, then these companies accept the help of multinational companies.

Marketing Alliances

This type of strategy is done by 2 or more companies form an alliance together to capture and share the market and promote their products and services. These companies make these alliances generally by lack of capital to finance themselves. Of course the advantage of using this alliance is that accounts not only companies with more capital to be known but also have the experience of other companies which gives them a very favorable advantage to its competitors, and thus manage to have much more traffic for your business.

Ambush marketing

This type of strategy is used to capitalize and maintain contact with certain types of events that do not require any investment. Furthermore, this is subdivided into two groups:

The market for direct marketing ambush and indirect ambush.

In ambush marketing direct advertisers or companies directly involved in different types of events in order to promote their business by communicating directly with a certain group of people who are interested in certain activities. Doing business cards with which advertisers offer them directly visit their business use. These cards contain your email address and that of your business, phone numbers and website addresses of your own business.

Indirect ambush marketing is nothing in place banners or other visual material around the place where the event is being performed.

Marketing for action

Taking action is very important part in the inbound marketing is widely used on the internet in the form of banners, graphic content, videos and other. This type of marketing is divided into different types that are likely to be widely used to promote business worldwide.

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