Unlocking Innovation
Published on Nov 24, 2015
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PRESENTATION OUTLINE
Unlocking Innovation
in education through meaningful technology
An article by Cristian Mitreanu 2012
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Challenges & Trends
Innovation in education is hard. It is hard because the WHAT must stay relevant in an ever changing world. It is hard because the HOW and the WHEN directly affect the value of the WHAT. And it is hard because education instances range widely. Based on the understanding that technology is the key, this presentation introduces a new world view.
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1 Relevancy
- offer meaningful skills,
- knowledge & certifications
- career based education
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3 Growth
- expand reach to existing &
- new markets
- increase engagement &
- student retention
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easy access to information lowers the value of traditional education services
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in response, schools must increase the value of their offerings to their customers
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A business model for
success in education
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customer focused thinking allows a company to build products that people want to buy
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Students want to
- Consider - programs, schools
- Acquire - skills, degrees
- Actualize - new identity
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Schools should
- Promote - programs, schools
- Deliver - skills, degrees
- Facilitate - new identity
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PROMOTE the school and its programs through marketing services
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DELIVER enhanced interaction through social networks
enable enhanced instruction through learning management systems
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FACILITATE through
providing career services
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Major insights from
the new model
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Untitled Slide
The red columns show level of complexity. The yellow line the number of schools. The circles show the education market. The part which is concerning is the Disruption Locus which shows the emerging threat to the established education system. Because the needs of some customers are not being meet, they are turning to new and simpler education solutions.
traditional education has a high variety of software,
web services, labor & blended offerings
Traditional education relies on a loosely connected system of point solutions. [A point solution solves one problem without regards for others]
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emergent education solutions have mostly web based end to end solutions
Emergent schooling has a narrow scope, short life span, and reduced need for formalization. They use efficient integrated solutions for delivery.
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Technology will eventually create viable alternative structures for large schools
A possible alternative to large schools could be a portfolio of small education units. These would more flexible and responsive to their customers and provide an end to end solution to their needs.
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The broader community and enabling technology become key to a school's success
A "social networking" tool and capability that underlies the students life cycle, rather than simply compliment the classroom activity, enables a school to expand its broader community, increase the rate of returning vs new students, and offer a platform for a personalized student experience.
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What is the current world view or model that underlies your company's behaviour and decisions?
" A company finds itself stagnating and frustrated ... It is not that wrong things are being done ... in most cases, the right things are being done, but fruitlessly. What accounts for this paradox? The ASSUMPTIONS on which the organization has been built and is being run NO LONGER fit reality. ... These assumptions are about markets. They are about identifying customers and competitors, their values and behaviour. They are about technology and its dynamics, about a company's strengths and weaknesses." Peter Drucker, "The Theory of the business"
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