PRESENTATION OUTLINE
Up to Your Ears in Franchisee Opportunities? How to Finally Choose the Right Fit!
In less than an hour of searching the web, you can find hundreds of viable franchise opportunities, the financial requirements of these opportunities, and other quantitative performance metrics like customer satisfaction scores, brand reach, and franchisee satisfaction numbers.
The preliminary stages can make you feel surprisingly confident . . . or overwhelmed and more confused than when you started. How can you use all of this data to your advantage and avoid drowning in it?
Topics of Discussion
- Franchising Is a Head and Heart Decision: Getting It Right
- Finding a Franchise Opportunity That Feels Right
- Hands-on Customer Service with Marble Slab Creamery
- How Passionate Are You Really?
1. Up to this point, we’ve gone over mainly “head” considerations—and the preliminary search for the right franchise opportunity does entail scoping out the industry and finding out the most highly ranked franchises according to leading publications like Entrepreneur and Forbes. Other, more quantitative, considerations might be considering where franchise financing is going to come from and weighing whether to open one or multiple franchise locations based on performance metrics.
2. The other—and equally important—side of the coin is more emotional factors. An objectively ideal franchise opportunity that everyone says is just the thing might be subjectively all wrong for you, depending on what your values are, where you find fulfillment, and what work style you bring to the table. Even though finding out all of the performance metrics and financial information will form the cornerstone of the beginnings of your franchising journey, the middle and end of the story will likely be determined by how passionate you are about the industry in general and your brick-and-mortar franchise location in particular.
3. Franchising with Marble Slab Creamery means interacting with your customers on a day-to-day basis and serving up tasty treats like baked-from-scratch signature waffle cones, ice cream delights, delicious pies, brownies, and even customized ice-cream cakes. Franchising in the baked goods industry is invariably going to mean putting your people skills to the test and ensuring that your work style is compatible with your own preferences and the expectations of the franchisor.
Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.
