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URBAN TRIBES

Published on Dec 05, 2017

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PRESENTATION OUTLINE

URBAN TRIBES

COMMUNICATION IDENTITY SYSTEM
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DEFINITION

WE USE TO BELONG TO ONE TRIBE

  • loyal to one chieftain
  • occupied one physical space
  • members for life
  • bound by blood
Photo by Dietmar Temps

COMMUNITIES?

So, why not call them
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Welcome to

THE NEW WORLD OF TRIBALISM
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MANY TRIBES

  • we listen to many tribal influencers
  • our tribes are not restricted by physical space
  • our membership can be short-term
  • we are related through a shared passion

FOR EXAMPLE

TRIBAL

THE SOCIAL MEDIA LANDSCAPE IS 
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TRIBES GATHER AROUND PASSIONS

NOT AGE, SEX, NATIONALITY OR SOCIAL CLASS

EXAMPLES

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LULULEMON

MOBILE APP FOR THE YOGA TRIBE

GAME OF THRONES

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THE LINK IS MORE IMPORTANT THAN THE THING

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Why TRIBAL

 
Photo by Dietmar Temps

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