REMAX Tech Training Workshop March 23, 2014

Video Pt.1 (Trends, Benefits, Content Strategy, Platforms, Equipment, Copyright) - March 24, 2014. 9:30am - 12:30pm

3) Video Pt.2 (Create Video, Editing software, post) - March 26, 2014.

By:
Jas Jagpal, Broker, ASA. CNE
RE/MAX Dynasty Realty Inc. Brokerage
C: 647.272.6629 jasjagpal@gmail.com

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Startup Video: Social and Media Revolution Statistics 2013
http://www.youtube.com/watch?v=Slb5x5fixk4
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Additional video you can watch: 7 min.

http://www.youtube.com/watch?v=kk-2Ag8QV4o

1. Mobile overtaking desktop use for internet
2. Explosion of Video at 4:30... downloading, streaming
3. Home connectivity all networked

1. It separates you from the majority of the real estate agents out there by giving you a unique selling proposition

2. Makes you more tech savvy

3. Another form of lead generation

4. Brings instant credibility if you have a channel where you share information

ex. Video Topics

1. Tips For Buyers,
2. Tips for Sellers,
3. First-Time Buyers,
4. Neighborhoods Tours
5. Feature Condos


What else? Let's brainstorm


6. Market Updates / Trends
7. Property Tours
8. Local business highlights
9. Client testimonials
10. Staff testimonials
11. Interviews with influential people (VIPs)


Unlike Print Advertisement/ Postcards.... once you do a Video it can market your expertise for years. So the key is to spend some time and do it right.
It's a permanent advertisement for you.

Video Ideas

• Land Transfer Tax
• Title Insurance
• Downpayment
• CMHC
• Mortgages
• Multiple Offers
• How an Offer Presentation is done
• Closing Costs

Video Ideas

• Open House done right
• Staging that sells
• Marketing (different forms)
• Photography's role in selling
• Why Videos

Video ideas

• Amenities
• Schools
• Types of Houses
• Demographics
• Tourist attractions

Video Ideas

• Condo Features
• Condo Amenities
• Location
• Neighborhood Amenities
• Floor plans (unit videos)
• Transit
• What are Maintenance Fees, etc.

Monthly Market Updates

TREB Stats.

More local stats like for Markham, Pickering, Ajax from Treb's published report.

Infographics discussed into a video as at:

See Ex. Video: http://youtu.be/pfgV1poUxK4

Always a good idea to write out what you are going to say before you use voice over feature in your software as was done in this video.

Video Tours:

Example Tours:

http://goo.gl/J0DjVI

http://goo.gl/ZI91Dc

Published on Mar 19, 2014

Adding Description to YouTube Videos is important:

http://www.TorontoMarkhamRealestate.com: For Sale beautiful, 4BR, 4WR Markham home with 2BR walk out basement apartment in Raymerville on 35 x 110' lot. Close to Markham Go Station.

Detailed Flyer at: http://goo.gl/qZhwsE
The BAK Team offers: high quality video tours & photography to help you sell your home fast and to the right buyers.

We sell across the GTA and focus primarily on Vaughan, Richmond Hill, Markham, North York, Scarborough, Pickering, Ajax.

Call Jas Jagpal, Broker, Certified Negotiation Expert, Tech Savvy Realtor, Accredited Senior Agent. Home & Condo Expert. C: 647 272 6629

Most users ... and increasing rapidly for consumers and marketers

2nd Largest Search Engine

Video highlighting industry stats:

http://www.youtube.com/watch?v=QfVVfB_UHeA

Self-Hosting Video Formats

- Benefits branding
- Not have to worry about advertising

http://goanimate.com/video-maker-tips/8-best-youtube-alternatives-for-busin...

Vimeo: For Creative Professionals (high quality hosting)

Video Platforms outside of YouTube.

Allows you to customize look and feel of the page.

Not have advertisements

$199/ year

Article at:

http://digiday.com/brands/15-stats-vine-and-instagram-video/

More and more brands are trying out Vine and Instagram video — like, for example, Airbnb’s recent “Hollywood & Vine” crowdsourced Vine film campaign, and the Instagram-only trailer for the Steve Jobs movie.

The trend is unlikely to sputter out any time soon. So brands would do well to study these 15 interesting stats about mobile video, how people are using Vine and Instagram, and what kinds of results people are seeing with these different mobile video platforms:

Two-thirds of the world’s mobile data traffic will be video by 2017. (Neomobile)

Mobile makes up more than 25 percent of YouTube’s global watch time. (YouTube)

Five tweets per second contain a Vine link. (7th Chamber)

A branded Vine video is four-times more likely to be seen than a regular branded video. (7th Chamber)

Instagram has about 130 million users, compared to Vine’s 13 million users. (Neomobile)

The first day of Honda’s #WantNewCar Vine campaign brought the car brand 1,020 new followers (compared to its six-month average of 242 new followers) and 2,292 mentions. (Socialbakers)

From June 19 to July 19, Vine videos got .0206 percent average engagement rate and an average of 20 retweets, while Instagram videos got .0111 percent average engagement rate and an average of 7 retweets. (Luce Performance Group)

10am – 11 am is the hour of the day the most Vines are posted. (Buzzfork)

On April 15 this year, the day of the Boston Marathon bombing, a record 19,667 Vines were made. (Buzzfork)

Three of the five most retweeted Vines ever made were created by musicians. (Buzzfork)

Two-thirds of the world’s top 100 brands were already on Instagram before it introduced video. (Simply Measured)

Since the launch of Instagram video, there has been a 37 percent increase in Instagram shares on Twitter. (Buzzfork)

Instagram videos are creating two-times more engagement than Instagram photos. (Simply Measured)

Lululemon, one of the first brands to use Instagram video, gets about seven-times as many comments on its Instagram videos as it does on its photos. (Simply Measured)

Of the brands on Instagram, 62 percent have shared at least one Instagram video. (Nitrogram)

Download apps for Android or iPhones

Simple and Easy

Short and Sweet

Instragram growing rapidly

Watch video starting at 1 min to 3 min.

http://www.youtube.com/watch?v=oSaGx1fRFt8

Hashtags very important! Increases your exposure.

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Additional videos on using Instagram in Real Estate

http://www.youtube.com/watch?v=FZBztB7r4xA

http://www.youtube.com/watch?v=IWuFrH_5-No

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Clear winner is Instragram over Vince since it stared its video sharing capabilities in June of 2013,

According to: http://www.socialbakers.com/blog/2108-how-instagram-killed-vine-for-markete...

4 to 1 brands favor Instagram over Vine

If you were to choose one. I'd recommend getting Instagram over Vine.

Read following blog that shows how Instagram videos are a lot more popular.

http://www.socialbakers.com/blog/2108-how-instagram-killed-vine-for-markete...

Vine For Real Estate Video:

http://www.youtube.com/watch?v=9pUeqYpGQ9Y

Most vines posted 10am to 11am

As the second largest search engine and FREE.

32 Amazing YouTube Statistics - Feb 2014

http://expandedramblings.com/index.php/youtube-statistics/#.Uy9-1Nw8_R0

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Google URL Shortener:

URL Shortener: http://goo.gl/kNhlnv
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Summary:
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1. 1 Billion Users

2. 165 millions unique viewers July 2013

3. 4 billion views per day Jan 2012

4. MOBILE views 1 billion per day Oct 2013

5. YouTube Growth in web traffic referrals 53% Oct 2013

6. 27% YEAR over YEAR growth Dec 2013

7. Over 50-80% of people use YouTube monthly in all ages. Generazation Z leads at 83%. Baby boomers at 40%.

As the second largest search engine and FREE.

32 Amazing YouTube Statistics - Feb 2014

http://expandedramblings.com/index.php/youtube-statistics/#.Uy9-1Nw8_R0

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Google URL Shortener:

URL Shortener: http://goo.gl/kNhlnv
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Summary:
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1. 1 Billion Users

2. 165 millions unique viewers July 2013

3. 4 billion views per day Jan 2012

4. MOBILE views 1 billion per day Oct 2013

5. YouTube Growth in web traffic referrals 53% Oct 2013

6. 27% YEAR over YEAR growth Dec 2013

7. Over 50-80% of people use YouTube monthly in all ages. Generazation Z leads at 83%. Baby boomers at 40%.

Let's setup a YouTube account.

If you have GMAIL account all you have to do is signup and connect to it.

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Otherwise you can setup as follows.

Watch Video:

How to Make a YouTube Account Video:

http://www.youtube.com/watch?v=j_y7rrfftbk

Signing up on GMAIL

or Click CREATE an Account

if you don't have GMAIL.

Complete all the information to the right

Enter you verification code when verify by text messaging

E-mail Verification

Congratulations you are now setup.

Equipment need to do awesome videos.

1. Sound is most crucial for videos so you want a microphone

2. Lighting is important

3. Video Camera (preferably a HD Video Cam) but the latest Android phones and iPhone 5s will do a fantastic job as well

4. Tripod

5. Editing software. MAC/ PC, preferably on a desktop computer. You can edit in iPad and do some video editing on iPhone and android but with limited functionality.

6. Green screen to get more professional

Types of Microphones.

Lavalier

Wireless

Desktop

www.Amazon.com or www.Amazon.ca to buy.

I will show you on Wednesday's workshop when we create a video.

Lighting.

Available on Amazon.ca

HD Camera is preferred

You can use iPhone or Android

Even your web-cam on your laptops.

iPad and smartphone can be used but you will benefit most with a laptop or desktop computer when it comes to editing your videos.

MAC.

iMovie - simple
Final Cut Pro- advanced


PC

Window Movie Maker - basic
Adobe Premier - advanced

Smartphone - instagram, vine


iphone - Qwiki, Vidi, Socialcam, Instagram,

ipad- imovie

Well you've learned the basics and are ready to do some real estate videos.

Learning outcomes from today's workshop.

1. Have content ideas to create videos and provide value to potential buyer and selling clients

2. Setup YouTube channel and be able to upload Videos to YouTube and add Title, Description, Location, Date, Syndication to Google+, Facebook and Twitter.

3. Setup Google+ Profile

4. Plan of action to start video creation

On Wednesday we will

1. Setup a video set

2. Create content

3 Edit in iMovie or Windows Movie Maker

4. Publish to YouTube.

Homework on next slide.

For Video Shoot

1. Write a paragraph on what type of video you want to do. 30s to 60s when you present it.

Here are some last minute ideas to get you started.

a. Demonstrate your value to a potential customer by describing a positive experience you had with a client

b. Your 6S Elevator pitch... ok 30 Seconds. Why you? (Think how it benefits the clients)

c. Some interesting survey, study, stats

d. Information on your niche... i.e. condos, neighborhood, etc.

e. Any public service, government savings, new schools, etc.

f. Neighborhood video... types of homes, price range and schools

G. Selling strategies in today's Sellers's market

I. How-to's for buyers... credit, mortgage, inspection, guide on choosing an agent, always accentuate the positive

J. Questions your clients ask... answer them

Stick to a Schedule

• Create content like a professional and not as a hobbyist... good content isn't easy, takes time and you are in it for the long haul.

• Post new content at least twice a month and even better once a week.

• Promote it to sites when people will see it.

• Best time to post on Facebook is noon. In the morning before work. Late afternoon. Right after work. Saturday is your best bet on the weekend.

• Set time out to brain storm ideas and curate content. Schedule them in the month. Then begin working on it.

• Creating content is a lot easier when you know what you are looking for.

ie. For Buyers.

1. 5 reasons why it's important to be mortgage approved

2. What TO DO and NOTSAY during home showings

3. What to expect during an offer presentation

4. What's the average prices of semi's, towns, detached, in the community you farm. Middlefield.

So write something and bring it in for Wednesday.