POWER OF VIDEO

Your goal: EVERGREEN content

• Spend once, sell forever
• Create online resume
• Client education (via FAQ's)
• Establish yourself as a neighborhood expert
• Own your niche
• ATTRACT YOUR IDEAL CLIENTS!

Not sure what to shoot?

• Who are YOU?
• What do YOU know?
• Where do YOU work?
• What makes YOU different?
• What's it like to work with YOU?

Ok, let's be specific.

• Agent bio video
• Neighborhood videos
• Listing videos
• FAQ videos
• Client testimonials
• Community videos

EXAMPLES

Agent Bio - Becky Frey

The Broker Reviews

The Journey

How do I get started?

• Start today with the amazing camera in your pocket. The iPhone 7+ shoots in 4k!!
• Research videographers. Find someone you like and ask for a portfolio.
• Understand the difference between a polished, edited video and more candid, unscripted video.

But what if...

• I sound stupid.
• I look too: old/silly/wrinkly/fat.
• No one watches.
• The house sells immediately.
• The property is not attractive.

DO IT ANYWAY.
(Remember that one time you dropped a client off and THEN found you had something in your teeth? Yep, this is that).

CANDID VIDEO

• Instagram Live/Stories
• Facebook Live
• Snapchat - Marco Polo!
• YouTube livestream
• Bomb Bomb
• Twitter Live
• Be human and know your target audience when posting candid videos

LISTING VIDEOS

• Control the experience of the first showing
• Capture the intangibles - light, water etc.
• Appeal to consumers who want more info
• Demonstrate your marketing prowess

Listing Video - Team Diva

Listing Video Enetai Beach

Tips & Tricks

• Send sellers links to listing videos before your CMA appointment. (Always download a vid just in case)
• Home Sold too fast? Make a quick edit & change to a "JUST SOLD" video and use Facebook's radius feature to farm around the house.

Tips & Tricks

• Once you've had a professional videos made, remember you can recut it right in YouTube!
• Look for ways to repurpose this content - create a vault of B-roll for future videos.

COMMUNITY VIDEOS

• Be the area expert!
• Think of what people are searching Google for...
• Don't be afraid to "star" in these
• Offer your perspective/insight - show personality!
• Business profiles have a shorter shelf life but MORE SHARES!

Realty Austin Neighborhood Video

Tour of Tacoma

Where should I post?

• Your website
• YouTube or Vimeo (branded channel)
• Facebook (business page)
• Instagram (feed & stories)
• Google Drive (for unbranded links)

Untitled Slide

Use relevant keywords and #hashtags to help people discover your videos!

Where do I share?

• Facebook (personal & biz page)
• Twitter
• Instagram
• Email newsletter
• LinkedIn
• Pinterest
• Zillow
• Google+

Tips & Tricks

• Demonstrate your knowledge
• Own your niche
• Be memorable & authentic - be YOU
• Talk about something you're comfortable with so you don't sound too scripted!
• Know your social network of choice & cater to it

Testimonial - Steve Clark

Pick an idea and EXECUTE

• Give yourself plenty of time for editing
• Have a solid distribution plan
• Be available to respond and engage
• Get ready to shoot more... the ROI on video is amazing!!