vinted
Published on Nov 19, 2015
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PRESENTATION OUTLINE
Where is vinted today
- Top 45 Lifestyle Category iOS
- Daily Download estimate: 7-8k per day
- Retention Rate: 15%
- LTV: $2-$4
Photo by geezaweezer
1st MOnth deliverable
- Urgent: Product iteration to increase retention
- Goal to consistently be top 20 in lifestyle
- Product Iteration Presentation by 6/30
- Focus 80% organic downloads
- Set update schedule to implement product update June 30,
Photo by llorias
2nd Month Deliverable
- 2nd product iteration update July 11, 2014
- Tech team to implement Product Iteration on update
- ASO/Ad Network combo July 28, 2014
- Goal: 8,000 daily downloads (w/paid ads)
Photo by c-reel.com
3rd MOnth deliverable
- Goal to hit 10,200 daily downloads
- Maintenance ad network promotion
- 3rd product iteration:August 15
- Update schedule August 30
- Goals: CPI to $1.65 Retention:30%
Photo by the cherry blossom girl
Biggest Challenge
- To increase retention rate from 15%-30%
- Product iteration program #1
- Downloads needed :10,200
Photo by Matthias Rhomberg
