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Viral Marketing

Published on Nov 19, 2015

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PRESENTATION OUTLINE

Viral Marketing

Crafting Shareable Content
Photo by luc legay

Word of Mouth

Photo by SimonSaysYes

Trust

Photo by PG.NETO

Targeting

Photo by DarkElfPhoto

Only 7% of word of mouth is online

Photo by HckySo

Most word of mouth is face to face conversation

Photo by Ame Otoko

6 STEPPS to getting people to share

Social Currency

The better something makes someone look, the more likely they are to share it

Photo by owenstache

Make people feel like insider

Show your product inner remarkability

Triggers
&
Emotion

Photo by oinonio

A stimulus in the environment that reminds you of something else

Photo by Ardinnnn :)

When we care,
we share

Photo by EJP Photo

Untitled Slide

Public and Practical Value

Photo by epSos.de

If something is built to show, it's going to be built to grow

Photo by Leonrw

Easier to see
Easier to imitate

Photo by plaits

Stories

Photo by armadillo444