Published on Nov 18, 2015

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Pinterest Fact: 71% of users are women. However, 1/3 of sign-ups are now men.

Pinterest has 100 million active users, as of September 2015

"Focusing on Pinterest users reveals new ways to meet our audience where they are.”
- @ScottJaworski & Laura Ann Mitchell

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Intel's Pinterest Study: Do pins from pinners with more pins or more followers perform better?

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Want to increase your average monthly engaged site views?

Use Rich Pins

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Optimize the source URL

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Avoid pinning duplicate content

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Align boards with Pinterest categories

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Create inspirational boards where it makes sense

93% of pinners shopped online in the past 6 months and are 10% more likely to make purchases online (Nielsen)

4 Factors Driving Visibility

  • Pinners
  • Pins
  • Amount and Types of Boards
  • Authority domains

By taking their own advice, Intel has seen a 48% increase in average monthly engaged views and a 34% in average month views

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Pinterest algorithm appears to be heavily weighted for boards that include exact match keywords. - Intel

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Strategy Tips

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At the very least: Make sure you have pinnable images on your website and blog

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Let the pinners do the work for you!

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Remember: Pinterest is its own search engine

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There are already 5 million costume pins this year on the social network

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Lisa Buyer

Haiku Deck Pro User