VSMM
Published on Nov 18, 2015
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Pinterest Fact: 71% of users are women. However, 1/3 of sign-ups are now men.
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Pinterest has 100 million active users, as of September 2015
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"Focusing on Pinterest users reveals new ways to meet our audience where they are.”
- @ScottJaworski & Laura Ann Mitchell
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Intel's Pinterest Study: Do pins from pinners with more pins or more followers perform better?
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Want to increase your average monthly engaged site views?
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Use Rich Pins
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Optimize the source URL
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Avoid pinning duplicate content
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Create inspirational boards where it makes sense
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93% of pinners shopped online in the past 6 months and are 10% more likely to make purchases online (Nielsen)
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4 Factors Driving Visibility
- Pinners
- Pins
- Amount and Types of Boards
- Authority domains
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By taking their own advice, Intel has seen a 48% increase in average monthly engaged views and a 34% in average month views
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Pinterest algorithm appears to be heavily weighted for boards that include exact match keywords. - Intel
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Strategy Tips
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Let the pinners do the work for you!
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