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Published on Nov 18, 2015
MORE DECKS TO EXPLORE
Pinterest Fact: 71% of users are women. However, 1/3 of sign-ups are now men.
Pinterest has 100 million active users, as of September 2015
Jason A. Howie
"Focusing on Pinterest users reveals new ways to meet our audience where they are.”
- @ScottJaworski & Laura Ann Mitchell
Intel's Pinterest Study: Do pins from pinners with more pins or more followers perform better?
Want to increase your average monthly engaged site views?
Use Rich Pins
Optimize the source URL
Avoid pinning duplicate content
Align boards with Pinterest categories
Create inspirational boards where it makes sense
Lamidea per casa tua!
93% of pinners shopped online in the past 6 months and are 10% more likely to make purchases online (Nielsen)
R.U.P.A.K - A.N.T.O ~~ Passing Time
4 Factors Driving Visibility
Amount and Types of Boards
See-ming Lee 李思明 SML
By taking their own advice, Intel has seen a 48% increase in average monthly engaged views and a 34% in average month views
Pinterest algorithm appears to be heavily weighted for boards that include exact match keywords. - Intel
At the very least: Make sure you have pinnable images on your website and blog
Let the pinners do the work for you!
Remember: Pinterest is its own search engine
HAVE A HALLOWEEN BUSINESS?
There are already 5 million costume pins this year on the social network
Haiku Deck Pro User