Wahoo's Fish Tacos
Published on Feb 06, 2016
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Wahoo's Fish Tacos
Photo by swanksalot
Wahoo needed a way to reach it's target, generation y audience using new media.
Photo by benjaflynn
THey recognized that most of their california based consumers participated in extreme sports, and loved the outdoors.
Photo by Fathzer
using this as a search term, they were able to pinpoint potential patrons.
Photo by Robert Bejil Productions
wahoo used social media to find social gatherings, then sponsored and handed out samples in order to get their name recognizable
Photo by Grito Rock Mundo
they even found a cool spokesperson to connect with the viewers
Photo by AngryJulieMonday
wahoo fans still follow rockdamullet on twitter, and famous bands and athletes promote the brand as well.
Photo by Robert Scales
