What is their mission? Give water and plumbing to underprivileged kids What are the main forms of aid? Building wells and plumbing systems to people in need. How much aid do they actually provide? $8,329,281
What is the data? 1 in 10 people lack access to safe water, 1 in 3 people lack access to a toilet, children spend 125 million hours each day collecting water, lastly every 90 seconds a child dies from a water-related disease.
Does the need exist? Yes, in many countries the need for water is its top priority.
How long is their history? 25 years old How strong is their reputation? Super strong ⅘ reputation, highly recommended charity How many partners, sponsors, and/or supporters do they have? IKEA Foundation, PepsiCo Foundation, Caterpillar Foundation and The MasterCard Foundation Has their financial stability been audited? They have been audited annually for 13 years How much of your money actually goes to the cause vs into the cost of running the organization? $8,329,281 vs $1,688,353 Is it really non-profit? Water.org is a registered 501(c)(3) non-profit organization
Who is the target audience? Supporters, and probable donors What is the main form of info on the website? Pictures and statistics What is the main appeal used? Logos What is the main method of creating this appeal? Statistics