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WBSI

Published on Nov 19, 2015

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PRESENTATION OUTLINE

1.

WBSI

Marketing Brief
Photo by terbeck
2.

target AUdience

  • Senior marketing, social media and customer experience pros
  • US based restaurant chains
  • 4,496 LinkedIn Members
  • 200 person email ist
Photo by mark sebastian
3.

Marketing Assets

Photo by Aaron | Dan
4.

Content & Community

4,496 LinkedIn Members
Photo by Chapel Hill-Carrboro Chamber of Commerce
5.

Content

  • WBSI Email
  • WBSI Webinar
  • Restaurant Industry News
  • Social Media & CX industry News
  • Summer Brand Camp Speakers
Photo by whisperwolf
6.

Community

  • LinkedIn Group
  • Twitter Chat
  • Summer Brand Camp
Photo by ecstaticist
7.

Collateral

  • Demo Video
  • Case Studies
  • Sales Follow Ups
  • Lead Gen Process
  • Sales Kit
Photo by kevin dooley
8.

Pricing

  • Pricing Refinment
  • Brand vs Location
  • Operating Division Pricing
  • Scale
Photo by sharpstick's photos
9.

Monthly Meeting

  • Key Performance Indicators
  • Monthly Marketing Schedule
  • Planning
Photo by fung.leo

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