2 MONTHS, 20 000 USERS MOBI, 50 000 MXIT

SOUTH AFRICA'S FIRST REALTIME TRANSIT APP

Multi-Disciplinary Solutions are converging on

HOW DO I EXPLAIN TO MY EMPLOYER WHY I AM LATE?

OR SHOULD I ASK SOMEONE TO FETCH MY CHILDREN FROM CRECHE?

HOW TO DEEPEN AND SPREAD KNOWLEDGE?

RIGHT TREATMENT, RIGHT TIME, RIGHT COST

WHAT TIME MUST I BE AT THE STATION TO BE IN TIME?

Channel + Content + Context

MORE PEOPLE, MORE MOBILITY, LESS SPACE, LESS RESOURCES

TRAVEL WITH (AT LEAST) A WAP-ENABLED MOBILE PHONE

Metrorail Real-Time Train Info on Mobile

report using their mobile most intensely during their commute

Launching GoMetro

DON'T LAUNCH PRETTY / DON'T WAIT FOR things to happen

adapt the product - TRUE RESPONSIVE DESIGN