Opportunities:

• Bottled water consumption growth
• Customer's loyalty
• Increasing demand for healthy food and beverages

Opportunities:

• Growing beverages consumption in emerging markets
• Growth through acquisitions

Threats:

• Changes in consumer needs
• Absence in health beverages
• Water taboo
• Legal requirements regarding labels

Threats:

• Decreasing gross profit and net profit margins
• Competition from PepsiCo
• Saturated soda's market

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Final shape

• Focus on emerging countries
• Innovate
• Create healthy products
• Jointventure
• Develop partnerships to promote their products

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Agenda

• Law Context in Poland
• Fire regulations
• Company 1: VITAL
• Health and Security at VITAL
• Fire Prevention Plan at VITAL

Law Context in Poland

• The Polish Labour Code sets out the rights and obligations of employers and employees
• Social rules (like Equality and non-discrimination) and Health and safety at work
• Employers are responsible for health and safety at work