Web Analytics

Marketing 101


What is meant by Marketing 101? The basis of web analytics is to make your online presence known and know what your spending your money on. This allows your to measure how well your online presence is.

Structure

With the correct mindset, you can structure your website to work for you/your company.
But this only can happen if you have the right person handling your website. Also your advertising. You want people to go to certain pages of your website.

Development

This isn't the difficult part. This is setup similar to when your advertising is setup through Google. But you have to stay on top of the numbers to correctly utilize web analytics.

Adaptation

Adaptation is key, just like in any marketing or advertising strategy. Some times you have to adapt what your plan is if something isn't working

Conclusion
Web Analytics is the key to a successful online presence. This allows you to adapt what your customer wants and determine if your current marketing strategy is working correctly.

References

• Academy, P. (n.d.). Understanding the importance of web analytics as a marketer. Retrieved July 8, 2020, from https://www.professionalacademy.com/blogs-and-advice/why-are-web-analytics-... Rai, S. (2019, January 2). 6 Reasons Why Website Analytics is Important for Your Business Growth. Retrieved from https://www.monsterinsights.com/reasons-why-website-analytics-is-important-...