Web transformation by Luke Davis

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Web transformation

Published on Dec 18, 2015

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PRESENTATION OUTLINE

WEB TRANSFORMATION

Photo by Beantin webbkommunikation

Every page in the cms
Essential info only
Simple navigation
All services listed

Untitled Slide

Define audience
Select priorities
Top level structure
Second level structure
Create text
Edit text
Select templates and images
Create pages
Test
Go live

WHAT IS A CMS?

OR CONTENT MANAGEMENT SYSTEM

Launch page
Standard page
Accordion
Services page
Side bars

DEFINE OUR AUDIENCE

STAFF, STUDENTS, EXTERNAL?

USER PRIORITIES

WHAT OUR AUDIENCE IS MOST KEEN TO FIND

BUSINESS PRIORITIES

WHAT WE WANT TO TELL OUR AUDIENCE ABOUT

TOP LEVEL STRUCTURE

10.

SECOND LEVEL STRUCTURE

11.

WRITING FOR THE WEB

THE SEVEN GOLDEN RULES

12.

1 MAKE IT SEARCHABLE

GET YOUR KEY WORDS IN THE HEADLINE

13.

2 MAKE IT CONCISE

USE AS FEW WORDS AS POSSIBLE

14.

3 MAKE IT SIMPLE

USE SHORT WORDS AND FAMILIAR PHRASES

15.

Prior to
Approximately
Utilise
Sufficient number of
The majority of
At the present time

16.

4 MAKE IT FRIENDLY

USE AN INFORMAL, HELPFUL TONE

17.

5 MAKE IT DIGESTIBLE

SHORT PARAGRAPHS, BULLETS AND SUBHEADS

18.

6 MAKE IT ACTIONABLE

WHAT TO DO, WHERE TO GO AND WHO TO CONTACT

19.

7 EDIT, EDIT AND EDIT

BE YOUR OWN EDITOR. A REALLY RUTHLESS ONE

20.

Slide Notes

Web transformation

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