Websites & Web Design Basics
Published on Nov 25, 2015
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PRESENTATION OUTLINE
A website host is where all the files that make up your website are stored.
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An IP address is a series of numbers (98.117.194.204) that tell the domain name where to find the website files.
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A content management system (CMS) is a web application designed to make it easy for non-technical users to add, edit and manage a website.
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WordPress.org
- vs -
WordPress.com
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.ORG is self-hosted, you own your hosting and control who your hosting provider is.
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.COM is hosted on WordPress servers.
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Business websites should always be self-hosted.
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...back to WordPress.
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How to get started
- Purchase a domain name
- Purchase hosting - managed WordPress hosting is available.
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Providers
- GoDaddy.com - $3.99/mo
- NetworkSolutions.com - $4.13/m
- DreamHost.com - $19.99/mo
- **WPEngine.com - $29.99/mo
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Premium Themes
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Themeforest.net
- Premium WordPress themes
- Full site solutions under $70
- Supportive community
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What to Look for in a premium theme
- Number of sales
- Overall rating
- Built-in features
- Robust admin panel
- Overall look and feel
- Last updated date
- Responsiveness
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Responsive websites provide an optimal viewing experience - easy reading and navigation- with a minimum of resizing, across a wide range of devices; including desktop computers, tablets and mobile phones.
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Having a mobile site is not the same as having a responsive site.
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Mobile sites are separate sites that are in addition to your desktop website. They provide a user with what is believed to be the most important information "on the go".
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Responsive websites deliver a consistent experience no matter the device it is being viewed on.
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80% of Internet users are using smartphones to search online.
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April 21, 2015
Google changes the algorithm to punish websites that aren't mobile friendly.
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Plugins
bits of software that can be uploaded to extend and expand the functionality of your WordPress site.
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Plugins every site should include
- WordPress SEO by Yoast
- Quick Page/Post Redirect Plugin
- Image Widget
- Enable Media Replace
- Duplicate Post
- Anti-Spam Bee
- iThemes Security
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Build a sitemap
- 5 top level menu items perform the best
- Utilize theme tools like Mega Menus
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Each page should have a specific purpose. Always be thinking, "what do I want a user to accomplish on this page."
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On page copy can stall a website indefinitely, make sure you have a plan.
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identify these points
- Who is handling the website copy?
- Where is your content coming from?
- Do you already have finalized content, or will everything need to be created from scratch?
- Will your site need photography?
- Will that photography be original or stock?
- What are the most important pages that a visitor should view on your website?
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Don't slack.
Your content should meet the needs of your users; answer their questions, solve their problems.
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Great, relevant content will be awarded with conversions.
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Don't be afraid of length. Make it easy for the user to get what they need. They shouldn't have to work to find your content.
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Statistics show that users do not covert after the first slide.
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Buyer personas are detailed profiles of your ideal customer.
...detailed, very detailed.
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To win business, you need to get found online.
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Short tail keywords are short words or keyphrases.
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Long tail keywords are like a question.
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Identify your short tail keywords and build on those to identify your long tail keywords.
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So, how do you do it?
- Google Adwords Keyword Tool
- Google Trends
- Competitive keyword analysis
- Listen
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Content.
A consistent and relevant stream of content can boost search rankings without having to pay for those rankings.
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Every time you publish a blog, you add an additional page to your site.
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Adding fresh, relevant content to your website lets Google know it's time to reindex your site.
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How do you get started?
- Answer questions you hear from your customers everyday.
- Make your post about solving their problem, not promoting your services.
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You are a wealth of knowledge. Put your knowledge to work online.
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Investing the time in an inbound marketing strategy will promote trust amongst your buyers, establish yourself as a thought leader in your industry and be more effective than a paid adwords campaign.
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Why leave this until the end? You can't play effective baseball without all nine players on the field.
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Based on your buyer personas, what is your most basic and educational offer?
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Add this offer to your homepage hero image as a call to action.
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CTA
A call to action is an instruction to the audience to provoke an immediate response.
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What Makes a Great CTA
- Eye-Catching Design
- Copy that makes your audience want to act
- A clear value proposition
- A specific page aligned with your offer
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Gated Content is an effective way to drive conversions, but make sure the content is worth the "price" the user is paying.
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Where to use a cta
- Homepage Hero Image
- Page sidebars
- Within premium content
- At the end of blog posts
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Google Analytics is a FREE web analytics service that provides statistics and basic analytical tools for search engine optimization.
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Intrigued by inbound?
HubSpot is an inbound marketing software platform that helps companies attract visitors, convert leads and close customers.
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Q & A
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