What does Cam do?

In short – I create BJLLP presence, reputation and the future foothold in the market

IN CHARGE OF:

IN CHARGE OF:

• Brand Strategy
• Manage Annual Attorney Objectives
• Manage Quarterly Practice Group Objectives
• Marketing + Advertising
• PR + Media Strategy
• Sales Funnels + Conversions
• Website – organic traffic, experience and strategy

IN CHARGE OF:

• Social Media Strategy
• Web Platform Rankings + AdWords, etc.
• Web Lead Generation
• Competitive Intelligence
• OR/FL Budgets + Planning + Annual Marketing Campaign
• Internal + External Culture Strategy

IN CHARGE OF:

• CRM Strategy + Management [Department Organization]
• Creative + Production + Art Direction/Designing
• Content Marketing + Communications
• Tracking Metrics
• All Marketing Department Spending Approvals
• Office Design

Why wouldn’t it work without me?

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• We don’t have anyone else that understands true law firm marketing, branding, strategy. I’m absolutely confident I’m the best person for this in the PNW

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• This market is constantly changing, and COVID has pushed the fast forward button on that notion. We need to stay ahead of that curve

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• I provide constant digital lead funnels, balancing the “old school face-to-face networking,” with the future of law firm business

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• Handshakes are a thing from the past; securing reputation has a new strategy. 93% of consumers now make their decisions online

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• My network is vast & I’m an expert schmoozer! For the remaining 7% of consumer choice folks. Haha

What has worked well?

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• Upskilled and adapted to the MASSIVE market/world changes
• My working relationship with Heather

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• Personalized attorney marketing plans
• The launch of our new brand and website
• Organizing initiatives and strategies on our backend system

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• Our massive content calendars
• PR (and the feel-good story) 10-15 stories per month
• Rotating practice and individual attorney boosts

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• Hiring Julia
• Web hits, SEO, Social, etc. continue to be through the roof

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• Social: 40k+ per month (up 160%)
• 2019-2020 site traffic increased by 30%
• 2020-2021 site traffic increased by 129%
• Contact Us page is up 269%
• Ask a question form is up 746%
• 80k targeted LinkedIn ad impressions per month

and the list goes on...

What hasn’t worked well?

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• I truly do love our village - wonderful humans. Brilliant, smart, strong litigators. However, when it comes to “marketing the future of our brand,” we MUST FIND FRESH (YOUNG) ASSOCIATE BLOOD *in Portland. Our team has that “semi-retired” vibe and isn’t willing to engage or show up. The hustle with this team VS our competitors is night and day. We need “finders,” associates willing to shake hands and hit the streets with me. And they MUST BE ATTORNEYS. The attorneys who will answer the questions, take the call, answer the email…

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• Not having a true HOA team has made things seemingly impossible for that practice

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• Eggs in the Sayles basket was rough. TON of wasted effort and more egg on my face, and the firm’s brand with 40 sincere introductions. Bend market was ours for the taking as an example

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• Elle bites off more than she can chew on a constant basis – resulting in balls being dropped on a weekly basis. She’s more interested in proving herself and climbing a ladder VS quality of work/product. *Happy to share examples

What do we need to make this machine work better?

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• We need fresh, young, eager (hustlers/finders) associates
• Elle needs to slow down and focus on quality over quantity

Define Julia: she’s my assistant

IN CHARGE OF:

• Internal Newsletters + Announcements
• Copywriting and Editing
• Local Trade Representation (Booth Setup, Etc.)
• Ordering + Managing Swag
• Manage ALL Contact Lists

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• Assist With RFP Process + Copy
• Manages Social Media Accounts [Posts Approved Communications from Cam]
• Marketing Administrative Duties
• Assists With Design Implementation [With Approved Direction from Cam]

Define Elle: Business Development

IN CHARGE OF:

• Event Production + Planning [Internal/External]
• Trade Group Relations
• Speaking Opportunities
• RFP process (besides the design) + Bid Procurement
• FL Business Development + Cross-Selling

What do I want?

$190k annual salary

• Health insurance for my family
• 401k benefits + bonus
• Office at BJLLP
• Parking and cell phone
• National Brand Director (title)

Details: Take BJLLP on as more of a full-service brand agency “client”

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• Portland | Orlando | Miami would be considered an individual client
• Each attorney would be considered an individual client
• Each practice would be considered an individual brand/client
• The BJLLP brand (as a whole) is an umbrella client

Office hours @BJLLP Portland office

• Tue/Wed/Thurs from 8am-5pm
• Available by phone/email anytime beyond the hours above
• Estimate | realistically 40hrs per week

My team:

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• Julia (Marketing Assistant OR) - Primary role: My right hand, OR/WA Events
• Shaheen Adibi (Digital Marketing Partner)
• Ioana Good (PR Strategist Partner)

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• Elle (Director of Business Development Orlando) - Primary role: Overall events, sponsorships, and trade relations
• Marketing Manager Miami - Primary role: Biz development South Florida
• Erica Perez (PR Strategist Partner OR)

More Details:

• Weekly meeting with Elle, Julia, Shaheen, Ioana and TBD Miami
• Tue, Wed, Thurs meeting with Julia
• Quarterly meeting with practice groups
• Quarterly meetings with individual attorneys

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