IT IS THEORETICALLY AND CONCEPTUALLY BASED...
Sociology is very much like psychology in that it based upon theoretical positioning e.g. Marxism, Feminism, Post Modernism as well as concepts e.g. dual earner family, gendered division of labour and night time economy for example.
However, sociology is the study of society (remember?) therefore can be applied to the 'real world' and it is this I believe that makes the subject particularly approachable.
Sociology examines both the structural influences on people (macro) as well as the minute individual interactions between people (micro).