The Scope of Marketing

What is marketing?

"meeting needs profitably"

It is the art and science of..

Untitled Slide

• Choosing target markets
• Getting, Keeping and Growing customers through..

Untitled Slide

• Creating
• Delivering
• Communicating superior customer value.

Role of marketing,

The AIM of marketing is to know and understand the customer so well that the product or service fits him and sells itself.

What is marketed?

GOODS

Physical goods constitute the bulk of most countries' production and marketing efforts.
ex: cars, machines,watches, cosmetics

SERVICES

As economies advance,a growing proportion of their activities focuses on the production of services.
ex:lawyers,engineers,architects,etc.

EVENTS


Marketers promote time based events to both companies and people.
ex: Olympics, major trade shows, artistic performances

EXPERIENCES

By orchestrating several services and goods, a firm can create and market experiences.
ex: amusement parks, theme-based restaurants, etc.

PERSONS

Artists,musicians, CEOs, high profile lawyers and financiers, and other professionals all get help from celebrity marketers.

PLACES

Cities, States, regions, and whole nation compete to attract tourists, residents, factories and company headquarters.

PROPERTIES

These are the intangible rights of ownership to either real or financial property. They can be bought and sold, for which marketing is required.

ORGANIZATIONS

They build a strong, unique and favorable image in the minds of their target public.
ex: Initiatives on health,education, women empowerment, poverty alleviation,as their corporate social responsibility.

INFORMATION

It is essentially what books, schools and universities produce, market and distribute at a price to parents, students and communities.

IDEAS

Every market offering includes a basic idea. Products and services are platforms for delivering some idea or benefit.

Thank you!