What is UX?
Published on Jul 04, 2016
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PRESENTATION OUTLINE
A brief introduction to
User Experience
User experience (abbreviated as UX) is the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
What is User Experience?
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Why does UX matter?
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- 95% of customers share bad customer service experiences
- 88% are less likely to return to a site after a bad experience
- 97% cite “ease of use” as the main factor in selecting an app
- 57% won’t recommend a business with a poorly designed mobile site
- 40% have turned to a competitor’s site after a bad experience
Why UX matters
- Because people matter
- It helps to create more effective products
- Good UX supports brand
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What different elements contribute to user experience?
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Visual design is just the final step
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What causes bad user experiences?
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Poorly laid out, crowded interface
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Long and over complicated forms with poor error handling
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Try cutting down form length
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Change in homepage promo box placement and addition of white space led to 150% more usage and 20% increase in conversion across the site
https://studio.uxpin.com/blog/ux-case-study-designing-whitespace-to-improve...
https://studio.uxpin.com/blog/ux-case-study-designing-whitespace-to-improve...
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Removing the sidebar caused the page conversion rate to increase from 6% to 15% instantly.
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Webby Award Winner Best User Experience 2015
User research
- User needs
- Testing
- Personas
How can we learn about user experience?
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How can we design for better user experience?
Purpose and audience first, tech last.
Purpose and audience first, tech last.
