What is your article about?

How is Quebec unique in the case of this article?

• Until an announcement by Québec Health Minister Gaétan Barrette in June 2017, Québec was the only province without a newborn screening program for cystic fibrosis. Early diagnosis for cystic fibrosis through newborn screening allows for immediate intervention and treatment ultimately leading to longer, healthier lives. Cystic Fibrosis Canada had been in ongoing communication with the Government of Québec since 2012 about this issue but there had been no commitment from the Government to act.

How is Quebec unique in the case of this article?

• Until an announcement by Québec Health Minister Gaétan Barrette in June 2017, Québec was the only province without a newborn screening program for cystic fibrosis. Early diagnosis for cystic fibrosis through newborn screening allows for immediate intervention and treatment ultimately leading to longer, healthier lives. Cystic Fibrosis Canada had been in ongoing communication with the Government of Québec since 2012 about this issue but there had been no commitment from the Government to act.

How do other regions in Canada understand the issue your article explains?

• The very personal and moving stories of three CF families from Québec were captured via testimonial videos which were published on the organization's Facebook page.
• The videos generated over 90,000 views and record levels of engagement. These videos were also edited down to :30 versions which were aired on Corus media channels such as Série+ and Historia as well as Radio-Canada - media that was graciously donated by these broadcasters. Outdoor and transit advertising featuring the beautiful faces of two young CF patients was also produced for the Montréal métro and public transit systems across the province with media donated by Bell Media and Imagi.

How can marketers use this article to be more successful at selling products

• Markteres can take advantage by this by analizing how the people are raising a voice and protesting to change the system and they can create something like clothing and accessory to promote the protesting and helping people to change the system.