WHAT WE’VE GOT HERE IS FAILURE TO COMMUNICATE:

INTRODUCTION

• Unclear responsibilities
• Lack of cohesion
• Established a group to guide graduate program social media
• Best practices reflect what we have learned

WHAT WE KNOW

• Social media can build community
• Social media supports program goals
• Social media supports networking and collaboration

1. ESTABLISH WHY

• Two roads diverged
• Open, authentic perspective

2. ESTABLISH HOW

• Despite open, authentic approach
• There is a need for intentionality
• Faculty advisor
• Organizational structure
• Regular meetings

3. BE AUTHENTIC

• Celebrate individual and collective accomplishments
• Interact with others in program and community
• Simple, effective policy about values and acceptable use

4. UNDERSTAND PRIVACY

• Create spaces for semi-private and private communication
• Brown bags
• EPET Hub
• Google+

5. COORDINATE PLATFORMS

• Automatic posting between Twitter and Facebook
• EPET Hub, Edutech, and EPET Hub
• Leverage unique affordances of platforms
• Relationship to official communication

6. ENGAGE VOLUNTEERS

• All volunteers, but sometimes encouragement is needed
• Call on faculty and students outside SMC
• Usage reports
• Keep platforms fresh

Conclusion

• Benefits
• Significance for research and practice
• Contact us: http://epethub.educ.msu.edu