PRESENTATION OUTLINE
What’s Hot in Pretzel Franchises
The pretzel industry naturally capitalizes on the trend sweeping the nation for increased focus on fresh preparation and healthier alternatives. However, it is crucial that pretzel franchises stay hip to certain trends in order to stay relevant in this highly competitive market.
Topics of Discussion
- More Than Pretzels
- Emerging Technology
- National Pretzel Day
1. There is nothing quite like a hot freshly-made pretzel with salt. Customers can only eat so many pretzels per day or week, however, so it is important to offer some variety in order to keep customers coming back day after day. Pretzelmaker offers a small but encompassing menu that is sure to delight guests while maintaining the core concepts of convenience and freshness.
Available Menu Items Include:
- Our Signature Pretzel Bites with Toppings
- Pretzel Dogs
- Pretzel Rolls
- Blended Drinks
- And Many More!
2. Using technology to market and increase enthusiasm is very helpful when it comes to engaging new customers and doing continued business with existing customers. Social media is particularly important to this cause. Technology helps pretzel franchisees put the Pretzelmaker name directly in front of customers to increase brand awareness quickly and easily. Technology also helps franchisees make customers aware of promotions, which can draw business efficiently.
3. Pretzelmaker owns National Pretzel Day, April 26. On National Pretzel Day, every Pretzelmaker location gives away one salted or unsalted pretzel to each customer that stops by the location. National Pretzel Day garners nationwide attention, which can help to quickly expand the customer base. Franchisees are advised to market and plan for this important day. Pretzels given away on National Pretzel Day may earn customers that come back on many other days throughout the year.
Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.
