WHAT'S YOUR WHY?
Published on Dec 13, 2015
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
WHAT'S YOUR WHY?
Photo by Mark Morgan Trinidad B
Do you know why you are in business for yourself? Is it the freedom? The ability to stay home with your family? Maybe it's because you had a great idea and knew that you could make a lot of money selling it? These are all good reasons and common but is that really truly honestly your "Why"? All to often in business we spend a lot time trying to break the code on the "HOW" of business success that we forget about our "Why".
What Does Knowing Your "WHY" Mean?
Photo by FraserElliot
The “Why” of your brand is the passionate reason behind why you do what you do. Your “Why” describes the purpose and what drives you to execute what you’re trying to accomplish. Your “Why” could be two words, two sentences, a paragraph, or even a single image. Whatever its form, your why should give your customers a clear idea of the substance of why your brand exists and its overall philosophy.
JFK
The real truth about building a successful brand is that to succeed you need to win hearts. Your customers want to be inspired. They want to be part of something special. Knowing your "Why" allows you to create with passion. The most successful brands get customers to not merely follow them – but to become vocal soldiers of their brands.
Why driven storytelling is the future of marketing
Photo by Stuck in Customs
