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Where Theory Meets UX: Behavior Change Principles
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Published on Nov 18, 2015
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1.
Where Theory Meets UX
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RuffLife
2.
The field of UX
Usability professionals focus on user-centered designs
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kevin dooley
3.
Usability
...is how well something works.
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futureshape
4.
User-Interface (UI)
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Jupiterimages
5.
Lessons from Steve Krug
Make sure things work well
"Don't make me think" (low-level difficulty)
Some tech should explain itself (web apps)
No non-sense navigation (search, home)
Keep users engaged
6.
Usability Testing
Photo by
City University Interaction Lab
7.
HekLer et al (2013) - HCI Theories
Theory is used to inform design
Theory is used to guide evaluation
Theory is used to target end-users
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CoenV
8.
Behavior Theory spectrum
9.
Theories in HCI - PITFALLS
Ignoring broader context
Being selective about theoretical constructs
False interpretations from poorly designed intervention
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@joefoodie
10.
Are Models of Health Behavior Sufficient
to develop effective tech-driven interventions?
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Ciccio Pizzettaro
11.
Behavior Change Theories
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Sean MacEntee
12.
Riley et al (2011)
7 out of 12 smoking interventions with theoretical basis
Modest outcomes, poor adherence, short follow-up
Similar results from mobile tech interventions - disease management
Few attempts to evaluate theoretical constructs, hypotheses
Smoking&weight loss > disease management (in terms of theory)
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peroty
Sean Mullen
seanmullen.com
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