Who is our audience?
Published on Dec 12, 2016
deck for brainstorm v 2
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Today's agenda
- Brainstorm session with group of cross-functional folks who have a strong understanding of agents and the industry
- Seeking robust ideas for Zillow Group content library to engage our strategic partnerships 2H of 2015
Why is this content different?
- Franchise partner agents & brokers (up to ~450k agent reach)
- Unique, jointly branded communications
- Will work in tandem with our primary content marketing teams
Photo by NHS Confederation
What is the goal?
- Turn up the dial on agent love Humanize Zillow Group Increase understanding and likeability of ZG brands Drive engagement with ZG brands
Photo by Stuck in Customs
1. What content do agents love and share?
Photo by Thomas Leuthard
2. What do agents need to know for them to LOVE us?
Photo by Jason A. Howie
