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Slide Notes

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Who Owns the Customer

Published on Nov 22, 2015

Does it even matter? You bet it does.

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MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

Who Owns the Customer

Hint: It Can Be More Than One Department
Photo by garrettc
2.

She doesn't really care

As long as she gets what she wants
Photo by GotCredit
3.

He doesn't care either

As long as he gets what he wants
Photo by Vater_fotografo
4.

Why should you care?

Does 'Who owns the customer?' matter?
Photo by mikecogh
5.

Yes

it does!
Photo by jepoirrier
6.

Marketing
Operations
Sales
Service

Photo by Gabriel White
7.

Marketing means brand, messaging, style, details.

Photo by Geraint Rowland Photography
8.

Operations means delivery, follow-through, accuracy.

Photo by Nick Saltmarsh
9.

Sales means, well, sales

Photo by Wagner T. Cassimiro "Aranha"
10.

Service means touches, connections, communications

Photo by ralph and jenny
11.

However...

  • No single department's 'rules' should be forced on the others
  • Especially not onto clients and customers
  • The entire company (and all of its departments) should be FOR the customer
Photo by Francisco Vargas - Haripako

Mike Wittenstein

Haiku Deck Pro User
http://mike@mikewittenstein.com