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DownloadGo Live

Who Stole Your Audience?

Published on Nov 18, 2015

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PRESENTATION OUTLINE

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Johanna Holtan
@joholtan

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Hackathon

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ted talk slides

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Thematic conference format with a twist
Licensed franchise model
No Q&A, but creative breaks
Global platform for TEDx videos

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Well-known brand in local context
New kind of storytelling
Process over product
Supportive TEDx community

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Global 48-hour hackathon event
Highly immersive and participatory
Focus on prototyping
Open Source catalogue, product support

Photo by CycleHack
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MAKING solutions
48-hour camaraderie
Skills sharing, development
The Penny in Yo’ Pants effect
Global contacts

Photo by CycleHack
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How could you use TED and hacks from your perspective?

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Your tribe needs this.

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An event is a process, not a product.

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Show your work.

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Steal.

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'Take [the thing you’ve stolen] back to your desk, combine it with your own ideas and your thoughts, transform it into something new, and then put it out into the world so we can steal from you.' Austin Kleon

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Accidents are opportunities.

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Spend some time thinking about your tribe. Who are they, understand their needs, how can an event add value to their experience and your relationship with them?

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