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Why China?

Published on Nov 28, 2015

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CHINA

WHAT MANY KNOW ABOUT CHINA IS .......
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1.34 BILLION PEOPLE

300 TIMES IRELAND

IS THE WORLDS 2ND LARGEST ECONOMY

AND WILL BE THE LARGEST BY 2030
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IT'S THE FASTEST GDP GROWTH

AND WILL CONTINUE TO BE SO AT 7.6%

BUT YOU PROBABLY DON'T KNOW .......

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23% OF POPULATION ARE MIDDLE CLASS

AND THAT'S 300 MILLION = POPULATION OF USA!

CHINA RUNS TO FIVE YEAR PLANS

THE LATEST IS FUNDAMENTALLY DIFFERENT

FOR THE 1ST TIME, THE PLAN SAYS..

CONSUMPTION MUST INCREASE FROM 35% TO 50% OF GDP
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WHAT DO THE CHINESE VALUE WHEN PURCHASING?

BUSINESSES AND CONSUMERS SHARE COMMON REQUIREMENTS

TRUST & RESPECT

DO I TRUST YOU, THEN DO I TRUST YOUR PRODUCT?

BUYING BEST IN THE RANGE

IT'S IMPORTANT FOR ME TO HAVE OR BE SEEN WITH THE VERY BEST

POWER AND STRENGTH

I LIKE AND RESPECT STRONG BRANDS

SO HOW DO WE GO ABOUT SELLING THERE?

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CHINA IS A CONTINENT....

MADE UP OF 5 COUNTRIES

MOST CONSUMERS...

EASTERN SEABOARD AND/OR URBAN

16 PROVINCES ARE LARGER THAN IRELAND'S GDP

...AND A PROVINCE IS SMALLER THAN A REGION

BUT WAIT! BEFORE YOU LEAP IN....

LEARN FROM MISTAKES OF OTHERS
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VENDORS MUST SPEND TIME (LOTS) ON RELATIONSHIPS...

IT CAN TAKE YEARS TO GET TO INNER CIRCLE OF TRUST WITH CONSUMERS

YOU NEED A COHERENT MARKETING PLAN

JUST AS IMPORTANT AS EXISTING MKT, BUT MORE COMPLEX

WHICH ROUTE TO MARKET?

DIRECT CAN TAKE YEARS & IT'S EXPENSIVE, INDIRECT REQUIRES TRUST
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DOMESTIC AND EXPORT MARKETS....

TREAT THEM WITH EQUAL IMPORTANCE, AND LONGEVITY
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MODIFY PRODUCTS TO THEIR MARKET

TRANSLATE, PACKAGE, REGULATIONS
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BRAND PROTECTION, YOU'VE HEARD CHINA COPIES EVERYTHING

WE CAN PROTECT YOU WITH PROVEN TECHNIQUES

WHAT IS MY SALES APPROACH?

....DO YOU SET UP DIRECTLY, OR PARTNER....

DIRECT SALES OPERATIONS ....

WILL TAKE YEARS, AND SUCK IN MANAGEMENT TIME

PARTNERING WILL TAKE FAR LESS TIME TO MARKET...

AND "LIGHT TOUCH" MANAGEMENT RESOURCES

SELLING THROUGH A GOOD PARTNER...

WILL COST FAR LESS, BUT MARGINS WILL BE LESS

SOME OF WHAT BRANDLOCK DO....

WE TAKE RESPONSIBILITY...

BUILDING DUAL LANGUAGE BROCHURES, PACKAGING ETC.

WE BUILD THE BUSINESS PROCESSES

THAT SUPPORT THE EXPORT BUSINESS

WE WILL WORK ALONGSIDE THE STATE AGENCIES...

...AND THE "IN COUNTRY" KEY PARTNERS

OUR FEE STRUCTURE ...

1ST WE LISTEN TO WHAT YOU WANT TO ACHIEVE FROM EXPORTING TO CHINA

PERHAPS YOU WANT TO START LOW COST....

THEN WE CAN RESELL YOUR BRAND RECOUPING FEES FROM MARGINS

BUT MAYBE YOU WANT TO BE MORE STRATEGIC....

TAKE US ON A RETAINER, YOU TAKE MORE MARGIN
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OR JUST START SMALL AND UPGRADE ON MILESTONES....

PERHAPS AFTER 1ST YEAR, OR MAYBE REVENUES EXCEEDED

SUMMARY....

IT'S BIG, IT'S ACHIEVABLE, BRANDLOCK CAN GET YOU THERE