PRESENTATION OUTLINE
IS THE WORLDS 2ND LARGEST ECONOMY
IT'S THE FASTEST GDP GROWTH
BUT YOU PROBABLY DON'T KNOW .......
23% OF POPULATION ARE MIDDLE CLASS
CHINA RUNS TO FIVE YEAR PLANS
FOR THE 1ST TIME, THE PLAN SAYS..
WHAT DO THE CHINESE VALUE WHEN PURCHASING?
SO HOW DO WE GO ABOUT SELLING THERE?
16 PROVINCES ARE LARGER THAN IRELAND'S GDP
BUT WAIT! BEFORE YOU LEAP IN....
VENDORS MUST SPEND TIME (LOTS) ON RELATIONSHIPS...
YOU NEED A COHERENT MARKETING PLAN
DOMESTIC AND EXPORT MARKETS....
MODIFY PRODUCTS TO THEIR MARKET
BRAND PROTECTION, YOU'VE HEARD CHINA COPIES EVERYTHING
WHAT IS MY SALES APPROACH?
DIRECT SALES OPERATIONS ....
PARTNERING WILL TAKE FAR LESS TIME TO MARKET...
SELLING THROUGH A GOOD PARTNER...
SOME OF WHAT BRANDLOCK DO....
WE TAKE RESPONSIBILITY...
WE BUILD THE BUSINESS PROCESSES
WE WILL WORK ALONGSIDE THE STATE AGENCIES...
PERHAPS YOU WANT TO START LOW COST....
BUT MAYBE YOU WANT TO BE MORE STRATEGIC....
OR JUST START SMALL AND UPGRADE ON MILESTONES....