PRESENTATION OUTLINE
Why Pretzels Are a Perfect Franchise Investment
As a snack treat, pretzels have been around since the early 5th century. Today, the recipe for soft-baked pretzels has been perfected by Pretzelmaker and a Pretzelmaker franchise can be the perfect investment opportunity. Is Pretzelmaker one of the best fast food franchises to own? Consider the following factors:
Topics of Discussion
- Differentiation
- Mall Locations
- Customer Demographics
- The Power of the Brand
- National Pretzel Day
- Training and Support
1. Differentiation for a Pretzelmaker franchise is how we're able to stand apart from the competition. It’s not just about our delicious pretzels but all the other fabulous menu options available at each store. Pretzelmaker offers blended drinks, pretzel dogs, pretzel bites, and a wide array of toppings. There are the seasonal promotions that can increase sales as well. Of course, it helps that Pretzelmaker is just a fun place to visit. You’ll want to train your staff in a way so the store will have its own friendly and vibrant personality. That’s a good thing in the pretzel business!
2. Fresh-baked pretzels are the perfect grab and go kind of snack. You don’t need to have a sit down restaurant space to enjoy a pretzel. That’s why you’ll find the majority of our Pretzelmaker franchises in malls. We chose malls based on the high volume of foot traffic. Not every shopper goes to every store but they always pass by snack options. Those tempting aromas of fresh-baked pretzels might be all it takes to lure them in!
3. Who does a Pretzelmaker franchise appeal to? Teens, moms, and young adults. In other words, all the regular customers to a mall. Pretzelmaker makes it easy to connect with your target demographics by utilizing a store color palate that holds great appeal. The promotions that happen at a Pretzelmaker franchise are geared towards those demographics. You’ll be helped with setting up those promotions with all the knowledge and experience of the vast Pretzelmaker network.
4. Your Pretzelmaker franchise will become a part of a strong brand. The Pretzelmaker brand has been around for over two decades. It also includes a network of over 300 locations spread across the country and around the world. Customers appreciate knowing they can depend on the same high-quality taste and ingredients at every one of our Pretzelmaker stores.
Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.
