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Slide Notes

DownloadGo Live

Why Video?

Published on Nov 18, 2015

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PRESENTATION OUTLINE

WHY DO VIDEO?

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IT HAS NEVER BEEN EASIER

Firstly
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ITS CHEAP AND YOU HAVE THE EQUIPMENT WITH YOU

Secondly
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IT'S INSTANTANEOUS, IT'S NOW

Thirdly

BUT MOST IMPORTANTLY

...

1/2

Netflix and YouTube
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BY 2017

69-90% of traffic

A QUESTION

Do you want to be one of the 90% or the 10%?

THIS

So get used to....

YOUR FACE IS IMPORTANT

Your voice is important
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ESPECIALLY

  • If you are the brand
  • If you want to create authority
  • If you want authenticity
  • If you want trust

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VIDEO BUILDS TRUST

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THE PLATFORMS

Where do you need to be?

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FACEBOOK

Video on Facebook?

VINE

15 secs

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THE EQUIPMENT

Easy
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A SMARTPHONE

Or a tablet
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SOME APPS

AND AN INTERNET CONNECTION

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AND THAT CAN BE ANYWHERE

And I mean anywhere...
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NOW...

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I KNOW I HAVE HEARD IT BEFORE

  • My voice is terrible
  • My hair is a mess
  • I have no lighting
  • I don't know what to say
  • I cannot, I can't, es que...

YOU DONT NEED TO APPEAR

If you really cannot get over that bit...
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TYPES OF VIDEO

THE SLIDESHOW

This

THE STILLS

You have pictures right?
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THE VOICEOVER

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THE LIVE ACTION

Something happens and you upload it...
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THE WEBINAR

Hmmmmmm!
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SHARE IT USING

Slideshare, YouTube, Facebook or whatever...

BUT I CANNOT EDIT

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IF YOU ARE MACCED UP

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iMovie

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Screenflow

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OTHER OPTIONS

Splice, Animoto, Lightworks, YouTube etc...

PROMOTION

YOUTUBE CHANNEL

Have a welcome video
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KEYWORDS

Google keyword tool, Market Samurai etc...

PROMOTION

  • To your list
  • In your network
  • Video responses
  • White label it and offer to sites in your niche
  • Related videos using keywords.

PROMOTION

  • On your site
  • In your social media profiles
  • At the end of blog posts
  • In your business communities
  • LinkedIn Groups
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ETC... ETC....

HARO, REPORTERCONNECTION,TWITTER

BUT SOME PEOPLE SAY...

(Because they are worried)
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I HAVE NO VOICE!

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NEVER TRUE

If...

...YOU BLOG AND WRITE

Then you can make video and say the same but more effectively
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WABAS

And we are
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SO, SOME PRACTICE

HOMEWORK

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12

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XMAS

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THE #WABAS12

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AT 12

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AND TOMORROW...

We will see what happens...
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BECAUSE...

We are going to make a video... Or two
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A HAIKU DECK

By graham hunt (@grahunt on twitter)