W.I.T

Problem

• Female bashing is too common
• It's in the media
• It's on the playground
• It's in our heads!

Key Objectives

• Filter the news to find articles about females
• Filter your social media to only include female friends
• Discuss female issues in a safe place, anonymously
• Create support for women from your networks
• Empowerment for women starts with support

What is W.I.T?

• App for women to support and inspire eachother
• Female support network within your grasp and on the go
• Features specifcally created for women by women

Girls Gone Viral

• Send your friends inivtes
• They can share photos (insta-inspire)
• Talk about female issues in a safe place
• Stay updated about women in the news

Features

Latest News

• Filter news stories about women (local/abroad)
• Stay updated about women in the news
• Get inspired by their stories and share them 

Contacts

• Download female contacts from address book
• Send them an invite to join W.I.T
• Create a safe place to discuss female issues 

Forum

• Message board to voice your concerns, hopes, dreams
• Choose anonymity to feel safe talking about tough issues 
• Support each other's failures and successes
• Break the female bashing cycle

Insta-Inspire

• Send photos to inspire and support females
• Post them in the message boards 
• Use other photo editing apps to make photos fun

Facebook

• Facebook is distracting and can proliferate female bashing!
• Filter only female contacts
• Stay updated about women in your network

Twitter

• Twitter can distract us from female empowerment
• Filter only female followers
• Use #WomenInIt to start positive conversations about women
• Use #WomenInIt to make female support go viral 
• Break the cycle of females bashing other females

Why W.I.T?

• We live in an information overload
• We can't escape female bashing, it's everywhere
• Women need a one-stop shop (app) for support
• A success for women anywhere means success for women everwhere
• We can only be the change we want to see, and it starts with W.I.T