PRESENTATION OUTLINE
Thompson ultimately says the answer to "What do people want to read?" has THREE dimensions. What are they? (p. 273) >>> answer on next slide!
Three Dimensions p. 273
- Clicks, likes, shares
- Vicarious goal fulfillment
- What people don't know they want but if you give it to them it will make their lives better
According to Thompson, what is Facebook's main purpose? (last 2 para. pg. 275). Thoughts? >>>answer on next slide!
Facebook's main purpose: It is not a newspaper but a network with the goal of getting things read.
Pg. 274 - 275.
Hit Essays: Body paragraphs
Homework + planning ahead