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Published on Nov 24, 2015

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PRESENTATION OUTLINE

STEALTH MARKETING

PLAY BATTLESHIP WITH NIELSEN AND WIN!
Photo by John-Morgan

Targeted Direct Marketing designed to increase ratings, awareness and listener engagement using custom video content delivered to highly targeted users via Facebook's News Feed.

Photo by Jan Persiel

GOALS & OBJECTIVES

  • HIGHER RATINGS
  • HIGHER REVENUE
  • BIGGER BONUSES
  • HAPPY PEOPLE

KEY UNDERLYING MOTIVATION:

PANELISTS LOVE REWARDS AND USE FACEBOOK
Photo by glaukos

GET THEIR ATTENTION!

  • Use compelling offers to set appointments
  • Target high value listeners in zips responsible for heavy listening
  • Deepen the relationship with listeners
  • Increase awareness of station and featured talent
  • Metrics driven performance analysis
Photo by anieto2k

WHAT YOU DO

  • Make Your Campaign A Priority
  • Set Budgets, Demographics & Targets
  • Create Simple Contest and Mechanics
  • Craft a conversation. Tell a story
  • Use Videos, Pictures, Banners, Copy
Photo by mkhmarketing

WHAT WE DO

  • Share Best Creative
  • Campaign Creation
  • Daily Optimization
  • Ongoing Feedback
  • Metrics And Reporting

STEALTH MARKETING

USE SOCIAL MEDIA TO INCREASE

STEALTH MARKETING

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Photo by Great Beyond

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Photo by PHOTOPHONES

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Photo by FutUndBeidl

STEALTH MARKETING

PLAY BATTLESHIP WITH NIELSEN AND WIN!
Photo by John-Morgan

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STEALTH MARKETING